Sean Street
(Sean “YourWhip” Street)
Founder & CEO, Street Capital | CEO, Roc Street | Investor + Real Estate | Creator (YourWhip)
Sean “YourWhip” Street is a Las Vegas-based entrepreneur, investor, and creator known for building real
companies with an operator-led mindset—strategy you can execute, systems you can scale, and brands that last.
The Operator Behind Roc Street
Sean is the CEO & Founder of Roc Street, a custom sports uniform and athletic streetwear brand serving teams and programs across youth, high school, college, and professional levels. Roc Street has generated $50M+ in lifetime sales, with millions of athletes and coaches wearing Roc Street gear.
Street Capital: Structure, Strategy, and the Long Game
Sean is also the Founder & CEO of Street Capital, a privately held holding and strategy platform focused on real estate and strategic investments. Street Capital’s mission is simple: build real things, protect what you earn, and play the long game.
Through disciplined structuring and long-term asset building, Street Capital oversees a growing portfolio of operating companies and assets, with nine figures in assets under oversight across its broader structure.
YourWhip: Creator Roots in Custom Cars & Culture
Before the boardroom, there was the culture. Sean built his platform through YourWhip—a creator-driven brand rooted in custom cars, high-end builds, and lifestyle storytelling. That origin story still matters because it reflects the same thing he builds today: community, consistency, and a brand people recognize.
Roc Street Sports Management
Sean recently launched Roc Street Sports Management, expanding the mission into athlete support and long-term opportunity. The focus is on guidance, brand-building, and strategic support—helping athletes make smart moves on and off the field.
Roc Street Sports Management is actively pursuing endorsements and brand partnerships with athletes
from high school to professional levels, with a focus on alignment, long-term value, and reputation-first deals. The goal is simple: build real partnerships that make sense for the athlete, the brand, and the legacy.
What Sean Stands For
Sean’s philosophy is straightforward:
Build companies, not hype
Protect what you earn
Execute with discipline
Create legacy through ownership
For media, partnerships, or booking inquiries, visit seanstreet.co or use the contact page.
Core Principles
- Execution over talk.
- Build real things.
- Protect what you earn.
- Play the long game.
Fast Facts
Name:
Sean YourWhip Street
Legal name:
Sean Street
Based in:
Las Vegas, NV
Primary company:
Street Capital
Flagship operating brand:
Roc Street
Focus:
Investor (select private equity) + Real Estate
Also known for:
Auto Enthusiast | Custom Builds & Car Culture